In the fast-paced modern society, consumers have higher and higher requirements for the safety, freshness and quality of food and beverages. As a leading company in the domestic beer industry, Tsingtao Brewery Co., Ltd. has always been at the forefront of industry innovation, actively exploring the path of digital transformation, and striving to bring consumers a safer and higher-quality drinking experience. Recently, Tsingtao Beer introduced RFID (radio frequency identification) technology and successfully implemented the "one barrel, one code" intelligent traceability system for fresh beer. This move not only improved the transparency and efficiency of the supply chain, but also unlocked the "perception code" for consumers, making the story of every drop of beer within reach
RFID technology, as a mature automatic identification technology, realizes automatic identification and data exchange of objects through radio wave signals. Tsingtao Beer implanted RFID electronic tags in fresh beer barrels this time. Each tag contains a unique code, which is equivalent to assigning an exclusive "ID card" to each barrel of beer.
Tsingtao Beer's "one barrel, one code" intelligent traceability system, relying on the powerful function of RFID technology, runs through the entire process of fresh beer from production, transportation to terminal consumption. Specifically:
1. At the production line, the RFID tag completes the filling, capping and other processes together with the barrel, and the system immediately records the basic information of the product, such as production date, batch number, alcohol concentration, etc.
2. During transportation, the RFID reader equipped with the logistics vehicle can read the barrel label in real time, automatically update the location information, monitor the temperature conditions, and ensure the safety of fresh beer in the entire distribution chain.
3. After arriving at the sales outlet, the staff scans the RFID tag again, which can be quickly put into storage and synchronized with the data of the online sales platform, so that customers can query the product details online.
4. When it finally reaches the hands of consumers, you only need to scan the QR code or NFC tag on the barrel through the mobile phone APP to easily view all the historical tracks of the barrel of beer, including a series of detailed information such as raw material procurement, production process, quality inspection report, logistics information, etc., which truly achieves "source traceability, destination traceability, and responsibility accountability".
The establishment of the "one barrel one code" intelligent traceability system has brought multiple benefits to Tsingtao Beer, especially in the following aspects:
Enhance food safety awareness: Through open and transparent traceability information, consumers can intuitively understand the true source and production process of the beer they drink, which effectively boosts market confidence.
Ensure product freshness: Through open and transparent traceability information, consumers can intuitively understand the true source and production process of the beer they drink, which effectively boosts market confidence.
Ensure product freshness: The application of RFID technology ensures the best storage conditions for fresh beer during transportation, extends the shelf life, and retains the original flavor of beer to the greatest extent.
Enhance consumer experience: The design of the digital interactive interface allows consumers to feel the brand's intentions and stories while enjoying delicious food, enhancing emotional resonance and brand stickiness.
This innovative attempt by Tsingtao Beer has undoubtedly set a benchmark for the entire beer industry, demonstrating the huge potential of digital technology in improving supply chain management and optimizing consumer services. In the future, with the integration and application of new technologies such as the Internet of Things, big data, and cloud computing, the beer manufacturing and sales links will further realize intelligent and personalized customization, creating more surprises for consumers. As technology and traditional industries are deeply integrated, Tsingtao Brewery is interpreting the youthful vitality and future orientation of the "century-old store" with practical actions, leading the beer industry towards a more intelligent, healthy and sustainable development path.
